From the classroom and into the industry, what are today’s marketing students carrying with them into their careers?

#TheGroundFloor welcomes University of Pittsburgh junior and Andrew Exler Marketing Intern Cate Cinti as she walks us through her main takeaway from her classes: the four stages of campaign planning. She discusses how to succeed in each of these steps and why they matter. She also shares some insight into facing the rapidly changing environment of the marketing industry.

Chances are, you've come across the term User-Generated Content (UGC) or seen it thrown around in marketing discussions, but it's still a bit of a mystery. UGC has become the not-so-secret weapon for many brands in the online realm.

So, what exactly is UGC? Read the full blog to find out!

In today's fast-paced digital world, the “playground for success” has shifted from the traditional brick-and-mortar establishments to the vast and dynamic realm of the internet. As the person who built this digital marketing business, I can be your guide on this exciting journey through the world of digital marketing!

Digital marketing is like a giant playground where businesses and nonprofits interact with their audience in a virtual world. It's a comprehensive strategy that utilizes various online channels and tools to promote products, services, or causes.

“It was frustration in my last job search that led me to a new realization: I didn’t have to just rely on cold outreach or applications and wait for someone to see my resume to show that I had value. I could somehow bring people to me, build awareness and make noise - in other words, how marketing teams employ inbound marketing.”

#TheGroundFloor welcomes Kushaan Shah, where he discusses how inbound marketing can salvage your job hunt.

Kushaan is currently a growth marketer at a digital health company, Livongo and is based out of San Francisco, California. A University of Maryland graduate, Kushaan has spent most of his career in tech, with experiences spanning consulting, product, and various marketing roles. He has been writing regularly since 2014, with his work having been featured in the Huffington Post, Washington Post, IBM’s Social Business Insights, The Almanac and more - his current interest is at the intersection of marketing, current events, and social psychology, which he writes about at his blog The Marketing Mind Meld.

Have you ever wondered who the people are behind your favorite business or brand account on social media? It is essential to have the perfect person running your account. There is so much that goes in to running a social media account (well), that it’s easy to forget the work it takes to be GREAT!

In partnership with Growth10 (G10), I am happy to present my next collaboration with Co-Founder, Tom Healy, where we discuss why it is ESSENTIAL that you are careful in selecting who is running the social media account(s) for your business. Growth10 is the #1 community for entrepreneurs and as their mission states, Growth10 wants to help entrepreneurs grow faster and have a greater impact on the world. As part of your G10 membership, you will be providing a needs-based scholarship for an entrepreneur to be in the G10 Community. I am a proud member & contributor of the Growth10 community and I invite you to test it out with a 7-day free trial! You won’t regret it!

Enjoy this week’s video blog!