This one is for the C-Suite Executives and major decision-makers. If you don’t fall into that category (just yet), but you understand the importance of social media for a business, pass this along to the right person.

To the C-Suite Executives & Decision Makers of the world, in this edition of #TheGroundFloor, I feel compelled to share something that might not be on your radar but absolutely should be: social media. I understand that for many of you, the world of hashtags, likes, and posts may not seem too important and far removed from the core focus of your business. However, I'm here to show you why social media is a crucial tool for your brand and why hiring the right professional in this domain is a smart move. So, let's dive into Social Media 101!

#TheGroundFloor is excited to welcome guest contributor, Jordyn Kay! Jordyn is the Director of Staff Engagement at a place that is very close to my heart, Emma Kaufmann Camp.

Join Jordyn in this week’s blog post where she details her approach on what it takes to be a leader, with some helpful tips!