From the classroom and into the industry, what are today’s marketing students carrying with them into their careers?

#TheGroundFloor welcomes University of Pittsburgh junior and Andrew Exler Marketing Intern Cate Cinti as she walks us through her main takeaway from her classes: the four stages of campaign planning. She discusses how to succeed in each of these steps and why they matter. She also shares some insight into facing the rapidly changing environment of the marketing industry.

Whether working with a new client or simply talking through my approach on social media, my philosophy is (mostly) always the same. It’s simple. My philosophy on social media, and in life for that matter, is that IT IS OKAY TO FAIL as long as you learn from those failures and try again. Throughout my life, I've realized that the fear of failure is often the biggest roadblock for many brands and leaders.

My philosophy is simple: embrace the fearlessness of trying, failing, and then trying again.

Chances are, you've come across the term User-Generated Content (UGC) or seen it thrown around in marketing discussions, but it's still a bit of a mystery. UGC has become the not-so-secret weapon for many brands in the online realm.

So, what exactly is UGC? Read the full blog to find out!

In today's fast-paced digital world, the “playground for success” has shifted from the traditional brick-and-mortar establishments to the vast and dynamic realm of the internet. As the person who built this digital marketing business, I can be your guide on this exciting journey through the world of digital marketing!

Digital marketing is like a giant playground where businesses and nonprofits interact with their audience in a virtual world. It's a comprehensive strategy that utilizes various online channels and tools to promote products, services, or causes.